Let's Google ... "What is SEO?": "It is a set of actions that seek to improve the positioning of a website in the Google results list”.

The 1st organic position has the highest percentage of clicks on mobile and desktop.

85% of users do not click on Google ads, they feel more confidence in organic results. SEO (Search Engine Optimization) is all the work you have to do in order to achieve the best possible ranking organic position to attract traffic with a greater predisposition to perform a transaction.

The first thing to understand is that when you do a Google Search, you are not actually searching the Web, you are searching Google's index in the Web. This index is created with software programs called spiders. Spiders start by fetching a few web pages, then they follow the links on those pages and fetch the pages they point to, and follow all the links on those pages and fetch the pages they link to, and so on until Google index billions of pages stored on trillions of machines.

When a user enters the keywords of a search and hits "return", the Google software searches the index to find every page that includes this term or keyword. In most cases there are hundreds of thousands of possible results.

Now, how does Google decide which web pages the user wants? By asking more than 200 questions. For example, how many times does this page contain a keyword? Do they appear in the title, in the URL, directly adjacent? Does it include synonyms for those words? Is this page from a quality website or low quality, is it spam?

There is a Page Rank which uses a formula created by Google to rate a web page value. It calculates the relevance of a page according to the number of external links that lead to that page and those pages importance. All these factors combined generate the global score for each page and send back the results about half a second after the user submits the search.

For Google it is vital to show useful and impartial search results. Google does not accept payments to add a site to the index, update it more often, or improve its ranking. Google has become the world's leading search engine, simply because it gives its users the best possible experience, the user finds precisely what he is looking for.

Sometimes at the top and bottom of the SERP (Search Engine Results Page) ads are displayed. Google takes advertising very seriously and only shows ads that users really want to see. Google makes a clear distinction between ads and organic search results (SEO) and does not show any ads at all if it can't find exactly the information that the user is looking for.

We hope this post helps you understand the world of Google a little bit better. Soon we will analyze the SEO process step by step so you can learn the details and discover why it is so important to work on optimizing your web site.